By now, it should be pretty clear that people love video marketing. And we’re not just talking about marketers themselves, but consumers. Nearly 60% of executives say they’ll choose video if given the choice between video and text on the same topic (Wordstream). And, according to HubSpot, 72% of consumers would rather learn about a product or service by watching a video.
So, if you’re not already using video marketing, now’s the time to get started. With so many advances in technology, creating promotional videos isn’t even hard or expensive to do—why not get started now?